Whatever You Think, Think the Opposite

Book Detail

Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account Paperback: 144 pages Publisher: Portfolio; 3/16/06 edition (March 10, 2006) Language: English ISBN-10: 1591841216 ISBN-13: 978-1591841210 Product Dimensions: 4.8 x 0.4 x 7 inches Shipping Weight: 6.4 ounces (View shipping rates and policies)

Book Description

The inspired follow-up to the international bestseller Itâ€™s Not How Good You Are, Itâ€™s How Good You Want to Be.Â Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.

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