Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

Book Detail

Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account Hardcover: 256 pages Publisher: AMACOM; First edition (November 5, 2014) Language: English ISBN-10: 0814449212 ISBN-13: 978-0814449219 Product Dimensions: 6.3 x 0.9 x 9.2 inches Shipping Weight: 13.6 ounces (View shipping rates and policies)

Book Description

So youâ€™re not a numbers person? No worries! You say that you canâ€™t understand how to read, let alone implement, these complex software programs that crunch all the data and spit out . . . more data? Not a problem either! There is a costly misconception in business today--that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. But actually, nothing could be further from the truth.In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps--using only Excel as a tool!--make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time. Readers will learn how to:â€¢ Clarify the business questionâ€¢ Lay out a hypothesis-driven planâ€¢ Pull relevant dataâ€¢ Convert it to insightsâ€¢ Make decisions that make an impactPacked with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesnâ€™t take a numbers person to know that is a formula you need!

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