101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

Book Detail

Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account Paperback: 336 pages Publisher: Wiley; 1 edition (October 9, 2012) Language: English ISBN-10: 1118083466 ISBN-13: 978-1118083468 Product Dimensions: 7.4 x 0.8 x 9.1 inches Shipping Weight: 1.5 pounds (View shipping rates and policies)

Book Description

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

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